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Packaging Design  2018

Introduction

This project attempts to create new product packaging for a natural New Zealand brand. The category I chose was yogurt. Based on the requirements of the New Zealand Naturals brand brochure, I designed three different flavors of yoghurt. The first was the banana flavor and for the color, I extracted the yellow color of the banana as the background color. "Young" on the packaging is the characteristic language of this flavor, which makes the product look more dynamic and reflects it to the customer's subconscious. The second is the strawberry flavor, where the main flavor of the strawberry is undoubtedly sweet. The word "sweet" is the characteristic language of this flavor. Therefore, I chose pink as the main color and illustration. Pink is also the color of the strawberry flesh, close to the theme of strawberry flavor. Finally, there is the original yogurt, where I combined white and lime green and added some light blue. It makes the whole look more like a sticky yogurt. Adding some cute emoji illustrations, it looks very sweet and sour. I also used "natural" as the flavor's signature language because it's the original flavor of the product, so the word "natural" gives the customer a feeling of freedom and relaxation. Of the three different packaging design styles, I chose to mix two or more colors and add an ink-dye effect. The first was to accentuate the richness of the yogurt. The second was to enrich the color of the package lid to provide a clearer cue to the user.

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Packaging

Banana > Strawberry > Original

sweet yogurt.jpg
Banana yogurt.jpg
nature youghurt.jpg

Poster

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poster 3.jpg
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